GPS Sales & Marketing LLC (“GPS”), owner of a platform known as PowerFuel, operated through a website located at (“the Site”), takes your privacy rights as a User very seriously.  This Privacy Policy sets forth GPS’ position and practices with respect to safeguarding the privacy of its Users’ information.  Please read this Privacy Policy carefully, in addition to the Terms of Use Agreement, a link to which appears on the bottom of the Site’s homepage.  The Terms of Use Agreement also governs your use of this Site and incorporates this Privacy Policy by reference.  Your use of the Site indicates that you have read and accept GPS’ privacy practices, as outlined below.




This Privacy Policy governs the collection and use of information obtained from you through the Site.  It does not apply to information you may provide to GPS offline or through any means other than the Site, other than as specifically identified below.


Information Collected


            A.        Personally Identifying Information (“PII”).  GPS will obtain certain personally identifying information about you when you use the Site.  Such information includes your name, address, email address, gender, date of birth, and phone number.  This information is collected via secure transmission and is stored using the strongest and safest methods available to GPS.  For example, PII may be collected from Users to allow GPS’ software to work with other software, such as online calendaring and video conferencing tools, and to enhance Users’ experience.  This PII is used only to deliver services to you and is never sold or provided to third-party advertisers.


Through the Site, GPS collects and securely transmits your credit card information to its payment processing company; however, once this data is transmitted to said company, GPS does not retain or store any of your credit card information.  GPS relies on its payment processor to securely store this financial information on GPS’ behalf and to use only a randomly generated identifier to enable future or recurring payments.     


Any PII will never be sold or otherwise transferred to unaffiliated third parties without your express approval at the time of collection.  Absent your approval, your PII may only be disclosed in the limited circumstances outlined above.  GPS only collects and stores as much personal information about you as is necessary or appropriate to fulfill your intended use of the Site, uphold the Site’s security protocols, and maintain its internal data tracking systems.  GPS may periodically share with third parties or publish User data in the aggregate, but only to the extent that such publication does not reveal any PII about any particular User, and only as set forth below.   


By submitting any PII, you certify that you are at least 18 years of age and you consent to the submission of such information.


            B.        Non-Personally Identifying Information


                        1.         Cookies.  Like many website operators, GPS sometimes makes use of browser “cookies.”  A “cookie” is a small piece of information that is used to assign each visitor’s computer a unique, random numerical identification code that resides in a designated file on your computer.  The cookies used by GPS do not automatically collect PII.  GPS may use information collected from cookies to recognize your browser when you visit the Site, to facilitate easy login, to attempt to personalize your experience on the Site, to track page usage and paths, or to facilitate your ability to efficiently navigate the Site.  GPS may link a cookie to PII you submit or other information collected from you.  However, GPS does not specifically request any cookie data from Users, and it does not examine or collect any cookie information stored by other user sites.  


                        2.         Log Files.  Like most websites, the Site uses tracking programs that collect information about log files, including browser types, Internet Service Providers (ISP’s), domain names, referring website addresses, referring/exit pages, platform types, date/time stamps, number of clicks, and Internet Protocol (IP) addresses.  An IP address is a number that is automatically assigned to your computer whenever you access the Internet and is used by web servers to identify where to send the information your computer requests.  GPS may use IP addresses for a number of purposes, such as system administration; tracking of aggregate location, demographic, or usage data and patterns; maintenance of quality assurance; or auditing of the use of the Site.  GPS may disclose such non-personally identifying information, such as aggregated statistics, to third parties for a variety of purposes, including describing GPS’ services through the Site, marketing, and improving the experiences of visitors to the Site.  The information that GPS collects regarding log files is not linked to any PII.


How Information is Collected and Used; Opting Out


            A.        Offers and Information; Fulfillment of User Services.  PII that you voluntarily submit may be used for the purposes authorized at the time of submission.  For example, if you submit PII to request services or content, the information that you submit may be used to fulfill your request.  GPS, and any third parties selected by GPS, may send you special offers and information, including by email, if you have not opted out of receiving such information and offers.  If you do not wish to receive such special offers and information over email, you may follow the instructions for unsubscribing included within any emails containing such offers or information.


            B.        Administrative Purposes.  GPS may use PII you submit to contact you for internal administrative purposes such as site administration, troubleshooting, processing of e-commerce transactions, tracking your use of the Site, or notifying you of changes to the Site or to the Terms of Use or Privacy Policy.


            C.        Service Providers and Third Parties.  PII may be shared with third parties as disclosed in this Privacy Policy, or at the time you provide your information.  Third parties that provide support for the operation of the Site or features thereof may also have access to such information.  GPS may also share PII about Users of the Site with third parties so that they can email you information and special offers, unless you choose to opt out from such sharing by clicking on the “unsubscribe” link included in such emails.  GPS may also share your PII with third parties to accomplish the purposes for which it was submitted.  In all cases, GPS will use the information only as permitted by law. 


            D.        Facilitating Use of the Site and Customizing Content.  GPS may use information collected from cookies and other tracking technology to recognize your browser when you visit the Site, to attempt to personalize the Site for each User, and to track page usage and paths.  You can configure your browser to refuse or disable all cookies, or so indicate when a cookie is being set, by choosing this option in the preferences or menu option in your browser.  However, if you disable cookies, you may not be able to use certain optional features or functions of the Site.


            E.        Statistical Analysis.  GPS may use collected information to create aggregate statistics about activity on and visitors to the Site, including the number of return visits to the Site or advertisers’ websites, the number of unique visitors that have viewed or “clicked” a particular ad or visited a particular web page, and how much time is spent on each page of the Site.  GPS may also create aggregate demographic statistics, which may be used by GPS to measure interest in various areas of the Site, to optimize the design of the Site, and to improve GPS’ marketing strategy and product offerings.  GPS may share the aggregate statistical information with third parties.


            F.         Disclosures Required by Law.  GPS may disclose collected information in the good faith belief that it is required to do so by law, or when doing so is reasonably necessary to: (1) comply with any law or legal process, or respond to a government or law enforcement investigation; (2) respond to any claim; (3) protect and defend the rights, property, or personal safety of GPS or its affiliates, customers, Users, or the public; or (4) protect against misuse or unauthorized use of the Site.  In addition, collected information may be disclosed as part of any bankruptcy, merger, sale, transfer of company assets, or acquisition of GPS.


Credit Card Purchases


Information provided in connection with your payment of subscription or service fees through the Site (including billing name, billing address, and telephone number) will not be shared with or sold to anyone outside of GPS, nor to any third party.  Payment information (including credit card numbers and expiration dates) is treated confidentially and will not be shared with anyone except the financial institutions used to process payments.  While such financial institutions use encryption software or similar security measures to protect and safeguard your payment and billing information, you acknowledge that GPS is not responsible for any failure of any security measure utilized by third-party payment processing entities. 


Protecting Your Information


GPS has implemented security measures deemed reasonable and appropriate to protect against the loss, theft, misuse, and alteration of the information under GPS’ control.  Please be advised, however, that while GPS strives to protect your personally identifiable information and privacy, GPS cannot guarantee or warrant the security of any information you disclose or transmit to GPS online and is not responsible for the theft, destruction, or inadvertent disclosure of your PII.  In the unfortunate event that your PII is compromised, GPS may notify you by email (at its sole and absolute discretion) to the last email address you have provided to GPS in the most expedient time frame reasonable under the circumstances; provided, however, that delays in notification may occur while GPS takes necessary measures to determine the scope of the breach, to restore reasonable integrity to the system, and to cooperate with the legitimate needs of law enforcement if notification would impede a criminal investigation.  From time to time, GPS evaluates new technologies for protecting information, and, when appropriate, GPS upgrades its information security systems.


As effective as GPS’ security measures are, no security system is impenetrable.  Moreover, GPS cannot guarantee that information that you supply will not be intercepted or compromised while being transmitted to GPS.  PII may also be stored on computers of third parties that provide technical support for the operation of the Site or who otherwise have access to your PII as disclosed in this Privacy Policy.  GPS does not control, and has no responsibility for, the security measures used by such third parties.


Changes to this Privacy Policy


GPS reserves the right to modify this Privacy Policy at any time in its sole discretion, and any such change will be posted on the Site.  Your continued use of the Site after changes to the Privacy Policy have been posted constitutes your unconditional acceptance of said changes.




If you have any questions about this Privacy Policy, please email GPS at